Table 1 Full collinearity test.

From: Modeling the significance of advertising values on online impulse buying behavior

 

IF

CD

CT

ET

IN

NT

UI

CA

OIB

VIF Values

1.309

1.360

1.382

1.435

1.457

1.496

1.459

1.081

1.679

  1. IF informativeness, CD credibility, CT creativity, ET entertainment, IN interaction. NT integration, UI urge to buy impulsively, CA customer anxiety, OIB online impulse buying behavior.
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