Table 3 Reliability and validity.
From: Modeling the significance of advertising values on online impulse buying behavior
Variables | No. Items | Mean | Standard Deviation | Cronbach’s Alpha | Dijkstra-Hensele’s rho | Composite Reliability | Average Variance Extracted | Variance Inflation Factors | |
|---|---|---|---|---|---|---|---|---|---|
IF | 5 | 4.992 | 1.109 | 0.808 | 0.812 | 0.866 | 0.565 | 1.256 | |
CD | 5 | 4.940 | 1.060 | 0.789 | 0.793 | 0.855 | 0.541 | 1.310 | |
CT | 5 | 5.082 | 1.056 | 0.779 | 0.780 | 0.849 | 0.530 | 1.329 | |
ET | 5 | 4.956 | 1.122 | 0.796 | 0.801 | 0.859 | 0.550 | 1.367 | |
IN | 5 | 4.951 | 1.161 | 0.798 | 0.804 | 0.860 | 0.552 | 1.399 | |
NT | 5 | 5.072 | 1.133 | 0.804 | 0.806 | 0.864 | 0.560 | 1.412 | |
UI | 5 | 5.066 | 1.125 | 0.797 | 0.799 | 0.860 | 0.552 | 1.087 | |
CA | 5 | 3.763 | 1.507 | 0.880 | 0.905 | 0.912 | 0.674 | 1.149 | |
OIB | 5 | 5.014 | 1.105 | 0.789 | 0.791 | 0.855 | 0.542 | – | |
