Table 9 Projected ordinariness instance (per politician).
From: Greek political leaders on TikTok: crafting visual bonds in election and non-election times
Alexis Tsipras | Kyriakos Mitsotakis | Nikos Androulakis | Stefanos Kasselakis | |
|---|---|---|---|---|
Information on the function of political procedures or policies (explanatory) | 0 | 11 | 0 | 0 |
Humoristic elements | 59 | 40 | 4 | 8 |
The politician in an unofficial occasion (e.g. not in official meetings) | 3 | 24 | 1 | 1 |
Personal (non) political footage? (non-political moments-only the politician or her/his captured moments) (individualization) | 1 | 5 | 0 | 5 |
Family and friends’ footage (privatization) | 6 | 6 | 0 | 4 |
Direct address to the viewer (seeing straight in the camera) | 18 | 58 | 14 | 32 |
Answer to a question posed to the politician | 4 | 13 | 0 | 0 |
