Table 5 Hypothesis testing: direct, moderating and indirect effects.

From: Effects of heuristic and systematic cues on perceived content credibility of Sina Weibo influencers: the moderating role of involvement

Indices

Direct Paths

Standardized Estimates

T-value

Association

χ2 (51.968), df = 33, χ2/df = 1.575; AGFI = 0.941; CFI = 0.968; NFI = 0.918; TLI = 0.956; RMSEA = 0.046

Direct Paths and Moderating effects

H1: SC → PIC

0.409***

7.377

Supported

H2: ARGQ → PIC

0.420***

7.573

Supported

H3: PIC → ATT

0.296***

5.065

Supported

H4: ATT → PI

0.258***

4.365

Supported

H5a: INV(high) * SC → PIC

0.207***

3.462

Supported

H5a: INV(low) * SC → PIC

0.190**

3.164

Supported

H5b: INV(high) * ARGQ → PIC

0.306***

5.271

Supported

H5b: INV(low) * ARGQ → PIC

0.123***

2.034

Supported

  1. Note that ***p < 0.001, **p < 0.01.
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