Table 6 Indirect Paths and Effects.

From: Effects of heuristic and systematic cues on perceived content credibility of Sina Weibo influencers: the moderating role of involvement

Indirect Paths

Standardized Indirect Effect

Boot SE

Bias Corrected CI, 95%

SC → PIC → ATT → PI

0.023***

0.052

[0.008, 0.038]

ARGQ → PIC → ATT → PI

0.026***

0.049

[0.007, 0.044]

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