Table 4 Confirmatory factor analysis for models.

From: How to cultivate loyal online customers: the role of emotional labor strategy detection in the context of live-commerce

Number

Model

X2/df

X2

Df

RMSEA

NFI

IFI

TLI

CFI

Comparison

1

Base Model

3.003

240.26

80

0.078

0.938

0.958

0.944

0.957

 

2

Four-Factor Model

6.914

580.79

84

0.134

0.849

0.868

0.834

0.867

2vs1

3

Three-Factor Model

9.456

822.7

87

0.16

0.786

0.805

0.763

0.804

3vs1

4

Two-Factor Model

9.302

827.92

89

0.159

0.785

0.804

0.767

0.803

4vs1

5

Single-Factor Model

10.321

928.9

90

0.164

0.759

0.777

0.739

0.776

5vs1

  1. Model 1 (DAD, SAD, PCO, RI, PI); Model 2 (DAD + SAD, PCO, RI, PI); Model 3 (DAD + SAD + PCO, RI, PI); Model 4 (DAD + SAD + PCO + RI, PI); Model 5 (DAD + SAD + PCO + RI + PI); DAD Deep Acting Detection, SAD Surface Acting Detection, PCO Perceived Customer Orientation, RI Recommendation Intention, PI Purchase Intention.
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