Table 6 Regression results of main and mediating effects.

Approach		Effect	SE	t	p	LLCI	ULCI
DAD-RI	Direct Effect	0.172	0.045	3.866	0.0001	0.085	0.26
DAD-PI	Direct Effect	0.147	0.047	3.154	0.002	0.055	0.239
SAD-RI	Direct Effect	0.06	0.034	1.524	0.129	−0.018	0.138
SAD-PI	Direct Effect	0.092	0.041	2.246	0.025	0.011	0.173
DAD-PCO-RI	Total Effect	0.688	0.047	14.611	0	0.595	0.78
	Direct Effect	0.172	0.045	3.866	0.0001	0.085	0.26
	Indirect Effect	0.515	0.054	-	-	0.423	0.639
DAD-PCO-PI	Total Effect	0.655	0.048	13.674	0	0.561	0.749
	Direct Effect	0.147	0.047	3.154	0.002	0.055	0.239
	Indirect Effect	0.507	0.054	-	-	0.415	0.63
SAD-PCO-RI	Total Effect	0.412	0.061	6.78	0	0.293	0.531
	Direct Effect	0.06	0.034	1.524	0.129	−0.018	0.138
	Indirect Effect	0.351	0.072	-	-	0.209	0.486
SAD-PCO-PI	Total Effect	0.428	0.056	7.168	0	0.311	0.545
	Direct Effect	0.092	0.041	2.246	0.025	0.011	0.173
	Indirect Effect	0.336	0.068	-	-	0.205	0.472

DAD Deep Acting Detection, SAD Surface Acting Detection, PCO Perceived Customer Orientation, RI Recommendation Intention, PI Purchase Intention.

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