Table 7 Moderating effect test results.

From: How to cultivate loyal online customers: the role of emotional labor strategy detection in the context of live-commerce

 

Coeff

SE

t

p

LLCI

ULCI

Constant

5.316

0.487

109.177

0

5.219

5.41

Deep acting detection

0.668

0.041

16.191

0

0.587

0.75

Deep acting detection accuracy

−0.868

0.052

−1.671

0.096

−0.189

−0.015

Interaction term

0.1

0.027

3.654

0.0003

0.046

0.154

Constant

5.434

0.061

88.68

0

5.314

5.555

Surface acting detection

0.362

0.051

7.06

0

0.261

0.462

Surface acting detection accuracy

0.006

0.062

0.092

0.092

−0.117

0.128

Interaction term

−0.194

0.055

−3.511

0.0005

−0.302

−0.085

  1. Dependent variable: Customer Attitude Loyalty.