Table 1 Scale development.
Variables | Questions | References |
|---|---|---|
Social belonging | Wearing green apparel shows off my membership to the environmental community. | |
Wearing green apparel communicates that I value the same things in life as other environmental advocates. | ||
Wearing green apparel shows that I care about what environmental advocates think. | ||
Social uniqueness | Wearing green apparel helps me to be unique towards other environmental advocates. | |
Wearing green apparel helps to emphasize my individuality towards other environmental advocates. | ||
Wearing green apparel helps to distinguish myself from other environmental advocates. | ||
Aesthetic pleasure | I think green apparel is attractive. | |
I think green apparel is beautiful. | ||
I think green apparel is pleasing to see. | ||
Innovative perception | Wearing green apparel can show others that I am at the forefront of innovation. | |
Wearing green apparel means that I am a trendsetter for environmentally friendly technologies. | ||
Wearing green apparel characterizes me as a person who enjoys the benefits of innovation. | ||
Attitude | I am interested in green apparel. | |
I would like to treat green apparel as one of my purchase choices. | ||
It gives me positive feeling to buy green apparel. | ||
Purchase intention | I am willing to buy green apparel. | |
When buying clothes, I will prefer green apparel. | ||
I will probably buy green apparel in the future. | ||
POE | I have a very strong sense of personal belonging to this environment. | Mishra et al. 2023 |
I feel that this environment is mine. | ||
I have a strong sense of connection to this environment. | ||
This environment has become a part of me. | ||
ED | I think the product information on green apparel is well displayed. | |
I think it is easy to find product information for green apparel. | ||
I think there are many ways to get design details of green apparel. |
