Table 3 Reliability summary table for different variables.
Variables | Questions | Factor loading | AVE | CR | Cronbach’s α |
|---|---|---|---|---|---|
Social belonging | 3 | 0.758-0.798 | 0.609 | 0.823 | 0.823 |
Social uniqueness | 3 | 0.722-0.800 | 0.597 | 0.816 | 0.815 |
Aesthetic pleasure | 3 | 0.764-0.821 | 0.618 | 0.829 | 0.828 |
Innovative perception | 3 | 0.761-0.780 | 0.598 | 0.817 | 0.817 |
Attitude | 3 | 0.760-0.782 | 0.600 | 0.818 | 0.817 |
Purchase intention | 3 | 0.771-0.783 | 0.605 | 0.821 | 0.821 |
POE | 4 | 0.781-0.802 | 0.625 | 0.870 | 0.869 |