Table 4 Discriminant validity of the measurement tool.

From: The driving effects of non-functional requirements and psychological ownership of the environment on consumers’ green apparel purchase intention

 

1

2

3

4

5

6

7

Social belonging

0.780

      

Social uniqueness

0.339

0.773

     

Aesthetic pleasure

0.448

0.393

0.786

    

Innovative perception

0.420

0.406

0.410

0.773

   

Attitude

0.430

0.407

0.411

0.449

0.774

  

Purchase intention

0.295

0.412

0.407

0.356

0.388

0.778

 

POE

0.451

0.370

0.411

0.392

0.426

0.364

0.791

  1. The bold diagonal values signify the square root of AVE.
  2. POE psychological ownership of the environment.
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