Table 5 Hypothesis testing results.
Hypothesis | Path | β | p | Support |
|---|---|---|---|---|
H1 | Attitude → Purchase intention | 0.539 | <0.001 | Yes |
H2 | Social belonging → Attitude | 0.189 | <0.001 | Yes |
H3 | Social uniqueness → Attitude | 0.216 | <0.001 | Yes |
H4 | Aesthetic pleasure → Attitude | 0.174 | <0.001 | Yes |
H5 | Innovative perception → Attitude | 0.258 | <0.001 | Yes |
H6 | POE → Attitude | 0.168 | <0.005 | Yes |
H7a | Social belonging → POE | 0.315 | <0.001 | Yes |
H7b | Social uniqueness → POE | 0.192 | <0.001 | Yes |
H7c | Aesthetic pleasure → POE | 0.200 | <0.001 | Yes |
H7d | Innovative perception → POE | 0.185 | <0.001 | Yes |