Table 1 Questionnaire items and source.
Constructs | Code | Questionnaire items | Adapted from | Alpha |
|---|---|---|---|---|
Attitude | AT1 | As a tourist destination, I think Zibo is wonderful | Joo et al. (2020) | 0.848 |
AT2 | As a tourist destination, I think Zibo is meaningful | |||
AT3 | As a tourist destination, I think Zibo is delightful | |||
Subjective norm | SN1 | Most of the people around me gave me the idea of going to Zibo | Cheunkamon et al. (2020) | 0.824 |
SN2 | My family and partner make me want to go to Zibo | |||
SN3 | My friends and colleagues make me want to go to Zibo | |||
Perceived behavioral control | PB1 | I have enough financial capacity to travel to Zibo | Chung and Han (2017) | 0.845 |
PB2 | I have enough time to travel to Zibo | |||
PB3 | It is very convenient for me to travel to Zibo | |||
Argument quality | AQ1 | I think that the travel information about Zibo in social media is definite | Meng and Choi (2019) | 0.858 |
AQ2 | I think that the travel information about Zibo in social media is consistent | |||
AQ3 | I think that the travel information about Zibo in social media is timely | |||
AQ4 | I think that the travel information about Zibo in social media is professional | |||
Customer review | CR1 | I think the customer review in social media about the trip to Zibo is multifaceted | Meng and Choi (2019) | 0.823 |
CR2 | The customer review about Zibo in social media helps me to rapidly select the best tourism services | |||
CR3 | Customer review about Zibo in social media helps me to choose a tourism attraction | |||
Source credibility | SC1 | The person who wrote the travel information about Zibo on social media is trustworthy | Chung and Han (2017) | 0.842 |
SC2 | I feel assured that the data quality about Zibo of the tourism data on social media is reliable. | |||
SC3 | Photographs about Zibo about tourism on social media are matched up to real situations. | |||
Network externality | NE1 | I think a good number of people use social media to share short travel videos | Chung and Han (2017) | 0.817 |
NE2 | I think most people use social media to share short travel videos | |||
NE3 | I think there will still be many people joining social media to share short travel video | |||
City image | CI1 | I think Zibo is a hospitable city | Kusumawati et al. (2024) | 0.821 |
CI2 | I think Zibo is a beautiful and livable city | |||
CI3 | I am satisfied with the city image of Zibo | |||
Intention to travel | IN1 | I can afford to visit Zibo. | Joo et al. (2020) | 0.806 |
IN2 | I am planning to travel to Zibo | |||
IN3 | I will make an effort to travel to Zibo |
