Table 3 Convergence validity test table.

From: The impact of short-form videos on tourist travel intention toward cities: an integrated theory of planned behavior and elaboration likelihood model approach

Constructs

Codes

Significance estimates

Reliability of the topic

Compositional reliability

Average variance extracted

Unstd.

S.E.

Z-Value

P

Std.

SMC

CR

AVE

Argument quality

AQ1

0.983

0.060

16.178

***

0.781

0.608

0.855

0.596

AQ2

0.966

0.061

15.787

***

0.757

0.580

AQ3

1.000

   

0.767

0.591

AQ4

1.020

0.063

16.303

***

0.784

0.627

Customer review

CR1

1.042

0.069

15.042

***

0.788

0.624

0.820

0.603

CR2

1.036

0.069

15.093

***

0.793

0.635

CR3

1.000

   

0.748

0.563

Network externality

NE1

0.846

0.060

14.056

***

0.712

0.506

0.819

0.602

NE2

0.927

0.063

14.880

***

0.802

0.653

NE3

1.000

   

0.809

0.645

Source credibility

SC1

0.965

0.057

16.895

***

0.809

0.624

0.842

0.630

SC2

0.912

0.056

16.173

***

0.761

0.576

SC3

1.000

   

0.828

0.691

Attitude

AT1

0.973

0.061

15.911

***

0.775

0.593

0.821

0.604

AT2

0.916

0.059

15.532

***

0.754

0.591

AT3

1.000

   

0.802

0.667

Subjective norm

SN1

1.049

0.074

14.161

 

0.771

0.591

0.813

0.592

SN2

1.066

0.074

14.382

***

0.800

0.638

SN3

1.000

  

***

0.736

0.543

Perceived behavioral control

PB1

1.037

0.061

17.079

***

0.824

0.663

0.845

0.646

PB2

0.961

0.058

16.457

***

0.780

0.598

PB3

1.000

   

0.806

0.623

City image

CI1

1.003

0.067

15.011

 

0.761

0.598

0.807

0.582

CI2

0.985

0.066

15.007

***

0.760

0.588

CI3

1.000

  

***

0.767

0.582

Intention to travel

IN1

1.060

0.079

13.403

 

0.773

0.593

0.796

0.565

IN2

1.052

0.079

13.266

***

0.753

0.572

IN3

1.000

  

***

0.728

0.536

  1. ***p < 0.001   
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