Table 10 Results of moderation analysis.

From: Beyond utility and enjoyment: the impact of environmental value on continuance intention of theme park apps

Hypotheses

Comparison by culture

China vs. Europe

Path coefficients of separate structural models

China (N = 316)

Europe (N = 330)

PEF→SAT

n.s.

n.s.

n.s.

PEF→CI

n.s.

0.242*

0.189***

PU→SAT

n.s.

0.314***

0.406***

PU→CI

n.s.

0.371***

0.413***

PE→SAT

p < 0.05

0.144*

0.346***

PE→CI

p < 0.05

0.216*

n.s.

PSI→SAT

n.s.

n.s.

n.s.

PSI→CI

n.s.

n.s.

n.s.

SAT→CI

n.s.

0.107**

0.221***

  1. Notes: ***p < 0.001; **p < 0.01; *p < 0.05; n.s. not significant.