Table 6 Measurement instrument: discriminant validity.

From: When memories generate loyalty: the perceived quality of Córdoba’s Courtyards Festival and its impact on visitors’ experiences and satisfaction

 

Behavior

Destination service quality

Emotional experience

Satisfaction

Behavior

0.829

   

Destination Service Quality

0.561 (0.686)

0.747

  

Emotional Experience

0.764 (0.895)

0.522 (0.633)

0.831

 

Satisfaction

0.725 (0.876)

0.560 (0.692)

0.656 (0.788)

0.747

  1. Fornell–Larcker criterion and Heterotrait-Monotrait (HTMT) ratio.
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