Table 7 Measurement instrument: discriminant validity.

From: When memories generate loyalty: the perceived quality of Córdoba’s Courtyards Festival and its impact on visitors’ experiences and satisfaction

 

Behavior

Destination service quality

Emotional experience

Satisfaction

B1

0.897

0.498

0.714

0.643

B2

0.857

0.366

0.642

0.635

B3

0.760

0.558

0.540

0.593

B4

0.795

0.451

0.627

0.529

DQS12

0.447

0.721

0.406

0.433

DQS16

0.401

0.750

0.357

0.394

DQS6

0.388

0.748

0.384

0.392

DQS7

0.450

0.781

0.418

0.446

DQS9

0.401

0.731

0.379

0.419

EE1

0.571

0.455

0.829

0.523

SAT1

0.607

0.396

0.557

0.751

SAT2

0.665

0.446

0.871

0.600

SAT2

0.518

0.513

0.499

0.763

SAT3

0.604

0.478

0.839

0.542

SAT3

0.500

0.325

0.453

0.754

SAT4

0.688

0.360

0.782

0.508

SAT4

0.539

0.407

0.426

0.758

SAT7

0.532

0.433

0.497

0.706

  1. Cross-loadings.
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