Abstract
Sustainability has been placed at the core of higher education in India through the National Education Policy 2020. While global higher education institutions have increasingly integrated sustainability practices, developing countries such as India still face significant research and implementation gaps. The present study examines how institutional efforts shape students’ sustainability values and behaviors, with a focus on the mediating role of students’ understanding and efforts (SUE) and the moderating influence of home culture. With the descriptive design, a survey questionnaire grounded on theories was used to gather primary data for this investigation, collecting responses from 452 University students through Stratified random sampling from the region of Karnataka, India. Following the data collection, statistical techniques, such as measurement model and structural equation modeling, were applied to evaluate the direct and indirect impacts. As per the results, institutional sustainability policies (ISP), sustainability curriculum integration (SCI), sustainability-focused extracurricular activities (SFEC), and institutional commitment to sustainability (ICS) significantly contribute to students’ environmental values (SEV), which further boost students’ pro-sustainability behaviors (SPB). As per the descriptive notion, students strongly feel the responsibility to practice a sustainable lifestyle (M = 3.99). Moreover, SUE mediates the relationship between institutional efforts and SEV and home culture (HC) moderates the relationship between SUE & SEV. This study recommends that educational institutions design effective educational strategies for better implementation of sustainability, as it heightens social responsibility in students’ behavior. Integration of sustainability in curriculum and extracurricular activities must be incorporated to expose students to achieving sustainability goals. The study is useful for developing countries because it provides a framework to deal with the specific problems that hold back these countries from implementing sustainability education. This research contributes to the achievement of the SDGs, especially SDG 4, which advocates for Quality Education, and SDG 13 on Climate Action.
Similar content being viewed by others
Data availability
The data supporting this study's findings are not publicly available due to confidentiality and other ethical considerations. However, data may be available from the corresponding authors upon reasonable request, provided permission is obtained from the institution.
References
Abramovich, A, Loria, Y (2015) The long-term impact of an education for sustainability course on Israeli science and technology teachers’ pro-environment awareness, commitment and behaviour. Aust J Environ Educ 31:2 https://doi.org/10.1017/aee.2015.31
Adam, I (2021) Tourists’ perception of beach litter and willingness to participate in beach clean-up. Mar Pollut Bull 170 https://doi.org/10.1016/j.marpolbul.2021.112591
Ajzen, I (1991) The theory of planned behavior. Organ Behav Hum Decis Process 50:2 https://doi.org/10.1016/0749-5978(91)90020-T
Ariesanti, A, Sukoharsono, EG, Irianto, G, Saraswati, E (2018) Practice of sustainability in higher education. Int J Eng Technol 7:3 https://doi.org/10.14419/ijet.v7i3.25.17473
Assoratgoon, W, Kantabutra, S (2023) Toward a sustainability organizational culture model. J Clean Prod https://doi.org/10.1016/j.jclepro.2023.136666
Balbin, S, Balbin, FMA (2024) Student perceptions on the integration of sustainability in teaching social studies. Diversitas J 9:3 https://doi.org/10.48017/dj.v9i3.3036
Bandura, A (1977) Albert Bandura–social learning theory. Simply Psychology
Barlett, PF, Chase, GW (2004) Sustainability on campus: stories and strategies for change. Mit Press
Barth M, Godemann J, Rieckmann M, Stoltenberg U (2007) Developing key competencies for sustainable development in higher education. Int J Sustain High Educ 8(No. 4):416–430. https://doi.org/10.1108/14676370710823582
Bartlett MS (1950) Tests of significance in factor analysis. Br J Stat Psychol 3(No. 2):77–85. https://doi.org/10.1111/j.2044-8317.1950.tb00285.x
Bashirun, SN, Razali, M, Abdul Rahman, AH (2023) Environmental attitude and behaviour among students: incorporating the green concept in learning outcome based. Adv Soc Sci Res J 10:6.2 https://doi.org/10.14738/assrj.106.2.15005
Birdman, J, Wiek, A, Lang, DJ (2022) Developing key competencies in sustainability through project-based learning in graduate sustainability programs. Int J Sustain Higher Educ 23:5 https://doi.org/10.1108/IJSHE-12-2020-0506
Byrne, BM (2001) Structural equation modeling with AMOS, EQS, and LISREL: comparative approaches to testing for the factorial validity of a measuring instrument. Int J Test Law Erlbaum Associates 1:55–86
Byrne, BM (2013) Structural equation modeling with Mplus, Routledge, https://doi.org/10.4324/9780203807644
Carlson, JP, Vincent, LH, Hardesty, DM Bearden, WO (2009) Objective and subjective knowledge relationships: a quantitative analysis of consumer research findings. J Consum Res 35:5 https://doi.org/10.1086/593688
Carvalho, M, de Santana Freire, R, de Brito, AMVG (2016) Promotion of sustainability by quantifying and reducing the carbon footprint: new practices for organizations. 61–72 https://doi.org/10.1007/978-3-319-30127-3_6
Cervellon, MC, Wernerfelt, AS (2012) Knowledge sharing among green fashion communities online: Lessons for the sustainable supply chain. J Fashion Market Manag 16:2 https://doi.org/10.1108/13612021211222860
Çetiner, B, Yenilmez, MI (2021) The role of culture in environmental sustainability. Present Environ Sustain Dev 15:2 https://doi.org/10.15551/pesd2021152021
Correia, E, Sousa, S, Viseu, C, Leite, J (2022) Using the theory of planned behavior to understand the students’ pro-environmental behavior: a case-study in a Portuguese HEI. Int J Sustain Higher Educ 23:5 https://doi.org/10.1108/IJSHE-05-2021-0201
Crain, W (2021) Bandura’s social learning theory. Theor Dev Concepts Appl https://doi.org/10.4324/9781315662473-15
Cubas, ALV, Provin, AP, Dutra, A.R. de A., Andrade Guerra, J.B.S.O. de, Mussi, CC (2024) Forging a sustainable path: the QualEnv consortium’s practices and strategies in promoting sustainable development in higher education institutions. Int J Sustain Higher Educ https://doi.org/10.1108/IJSHE-11-2023-0514
Cureton, EE, D’Agostino, RB (2013) Factor analysis, Psychology Press, https://doi.org/10.4324/9781315799476
Dahan, GS, Senol, I (2012) Corporate social responsibility in higher education institutions: Istanbul Bilgi University case. Am Int J Contemp Res 2:3
Dmochowski, JE, Garofalo, D, Fisher, S, Greene, A, Gambogi, D (2016) Integrating sustainability across the university curriculum. Int J Sustain High Educ 17:5, https://doi.org/10.1108/IJSHE-10-2014-0154
Dolge, K, Barisa, A, Kirsanovs, V, Blumberga, D (2023) The status quo of the EU transport sector: cross-country indicator-based comparison and policy evaluation. Appl Energy 334, https://doi.org/10.1016/j.apenergy.2023.120700
Education for sustainable development goals: learning objectives. (2017), UNESCO, https://doi.org/10.54675/CGBA9153
Effendi, MI, Sugandini, D, Sukarno, A, Kundarto, M, Arundati, R (2020) The theory of planned behavior and pro-environmental behavior among students. J Environ Manag Tour 11:1 https://doi.org/10.14505/jemt.v11.1(41).05
Epstein, MJ (2018) Making sustainability work: best practices in managing and measuring corporate social, environmental and economic impacts, choice reviews online 46, Routledge, https://doi.org/10.5860/choice.46-0995
Fabrigar, LR, Wegener, DT (2011) Exploratory factor analysis. Oxford University Press
Figueiró, PS, Raufflet, E (2015) Sustainability in higher education: a systematic review with focus on management education. J Clean Prod 106, https://doi.org/10.1016/j.jclepro.2015.04.118
Filho, WL (2010) Teaching sustainable development at university level: current trends and future needs. J Baltic Sci Educ 9:4
Fornell, C, Larcker, DF (1981) Evaluating structural equation models with unobservable variables and measurement error. J Market Res Sage Publications Sage CA: Los Angeles, CA, 18, 39–50
Frisk, E, Larson, KKL (2011) Educating for sustainability: competencies & practices for transformative action. J Sustain Educ, 2
Guerenabarrena-Cortazar, L, Olaskoaga-Larrauri, J, Cilleruelo-Carrasco, E (2021) Barriers to the integration of sustainability in the Spanish university curricula. Educ Policy Anal Arch, 29, https://doi.org/10.14507/epaa.29.5390
Hair, JF, Anderson, RE, Tatham, RL, Black, WC (1998) Multivariate data analysis, 5th Edn, Prentice Hall International. Upper Saddle River, NJ
Hair, JF, Black, WC, Babin, BJ, Anderson, RE, Tatham, R (2010) Multivariate data analysis: Pearson Education. Upper Saddle River, New Jersey
Hair, JF, Black, WC, Babin, BJ, Anderson, RE (2010) Multivariate data analysis, 7th Edn., Prentice Hall, NJ
Hdeib, R, Aouad, M, Awawdeh, S, Mahfoodh, SA (2024) Assessing students’ awareness, attitudes, and actions towards sustainable development goals (SDGs). 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS), IEEE, pp. 188–194
Henningsson, S, Hyde, K, Smith, A, Campbell, M (2004) The value of resource efficiency in the food industry: a waste minimisation project in East Anglia, UK. J Clean Prod 12 https://doi.org/10.1016/S0959-6526(03)00104-5
Henseler, J, Ringle, CM, Sarstedt, M (2015) A new criterion for assessing discriminant validity in variance-based structural equation modeling. J Acad Market Sci 43:1 https://doi.org/10.1007/s11747-014-0403-8
Hider P, Pymm B (2008) Empirical research methods reported in high-profile LIS journal literature. Libr Inf Sci Res 30(No. 2):108–114. https://doi.org/10.1016/j.lisr.2007.11.007
Hirscher, AL (2013) Fashion activism evaluation and application of fashion activism strategies to ease transition towards sustainable consumption behaviour. Res J Textile Apparel 17:1 https://doi.org/10.1108/RJTA-17-01-2013-B003
Howell, RA (2021) Engaging students in education for sustainable development: the benefits of active learning, reflective practices and flipped classroom pedagogies. J Clean Prod 325:129318 https://doi.org/10.1016/j.jclepro.2021.129318
Hu L, Bentler PM (1999) Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives. Struct Equ Model Phila 6(No. 1):1–55
Ibrahim, H, Mariapan, M, Lin, ELA, Bidin, S (2021) Environmental concern, attitude and intention in understanding student’s anti-littering behavior using structural equation modeling. Sustainability 13:8, https://doi.org/10.3390/su13084301
Janmaimool, P, Khajohnmanee, S (2019) Roles of environmental system knowledge in promoting university students’ environmental attitudes and pro-environmental behaviors. Sustainability 11:16, https://doi.org/10.3390/su11164270
Kaiser HF (1974) An index of factorial simplicity. Psychometrika 39(No. 1):31–36. https://doi.org/10.1007/BF02291575
Kasotia (2020) The health effects of global warming: developing countries are the most vulnerable | United Nations. UN Chronicle
Kollmuss, A, Agyeman, J (2002) Mind the gap: why do people act environmentally and what are the barriers to pro-environmental behavior? Environ Educ Res 8:3 https://doi.org/10.1080/13504620220145401
Kong, SC, Lai, M, Li, Y (2023) Scaling up a teacher development programme for sustainable computational thinking education: TPACK surveys, concept tests and primary school visits. Comput Educ 194 https://doi.org/10.1016/j.compedu.2022.104707
Leech NL, Onwuegbuzie AJ (2009) A typology of mixed methods research designs. Qual Quant 43(No. 2):265–275. https://doi.org/10.1007/s11135-007-9105-3
Lozano, R (2006) Incorporation and institutionalization of SD into universities: breaking through barriers to change. J Clean Produc 14:9–11, https://doi.org/10.1016/j.jclepro.2005.12.010
Malhotra R, Garg V, Aggarwal P, Aggarwal A, Bansal O, Tusnial B (2024) Consumer perception and buying behaviour regarding eco-friendly products. J Bus Manag Inf Syst 11(No. 1):54–65. https://doi.org/10.48001/jbmis.1101005
Mcleod, S (2016) Albert Bandura’s social learning theory. Simply Psychology
McLeod, S (2016) Social learning theory bandura social learning theory. Learning theories
Meyer A (2016) Heterogeneity in the preferences and pro-environmental behavior of college students: the effects of years on campus, demographics, and external factors. J Clean Prod 112:3451–3463. https://doi.org/10.1016/j.jclepro.2015.10.133
Ministry of Education, G. of I. (2022) All india survey on higher education 2021–2022
Mititsina EA, Parfenova NB, Bizaeva AA (2021) Environmental values in the structure of student values. IOP Conf Ser: Earth Environ Sci 670(No. 1):012032. https://doi.org/10.1088/1755-1315/670/1/012032
Mouchrek, N, Cullen, C, Ganino, A, Gliga, V, Kramer, P, Mahesh, R, Maunder, L, et al. (2023) Investigating environmental values and psychological barriers to sustainable behaviors among college students. Consilience 26, https://doi.org/10.52214/consilience.vi26.10153
Moyer JM, Sinclair AJ (2020) Learning for sustainability: considering pathways to transformation. Adult Educ Q 70(No. 4):340–359. https://doi.org/10.1177/0741713620912219
National Assessment and Accreditation Council. (2019) Assessment and accreditation report under revised accreditation framework (RAF)
Negm E (2024) Recognizing the impact of value-belief-norm theory on pro-environmental behaviors of higher education students: considering aspects for social-marketing applications. Int J Sustain High Educ 25(No. 2):289–305. https://doi.org/10.1108/IJSHE-04-2023-0135
Olsson D, Gericke N, Boeve-de Pauw J, Berglund T, Chang T (2019) Green schools in Taiwan – Effects on student sustainability consciousness. Glob Environ Change 54:184–194. https://doi.org/10.1016/j.gloenvcha.2018.11.011
Omer, AM (2011) Environmental and socio-economic aspects of possible development in renewable energy use. Handbook of Environmental Policy
Payne PG (2005) Families, homes and environmental education. Aust J Environ Educ 21:81–95. https://doi.org/10.1017/S0814062600000975
Pereira MC, Simões P, Cruz L, Barata E, Coelho F (2022) Mind (for) the water: an indirect relationship between mindfulness and water conservation behavior. J Consum Behav 21(No. 4):673–684. https://doi.org/10.1002/cb.2023
Pimdee P (2020) Antecedents of Thai student teacher sustainable consumption behavior. Heliyon 6(No. 8):e04676. https://doi.org/10.1016/j.heliyon.2020.e04676
Prates, CVB, Rafael, MCE, Freitas, M.A.S. de, Soares, E. de A. (2020) Analysis of behavioral changes observed in users of sustainable practices. pp. 203–213, https://doi.org/10.1007/978-3-030-30306-8_12
Ratliff, KA, Chen, JM, Lofaro, N (2024) Institutional change affects perceived and personal intergroup attitudes. Pers Soc Psychol Bull https://doi.org/10.1177/01461672241257373
Saleem M, Qadeer F, Mahmood F, Han H, Giorgi G, Ariza-Montes A (2021) Inculcation of green behavior in employees: a multilevel moderated mediation approach. Int J Environ Res Public Health 18(No. 1):331. https://doi.org/10.3390/ijerph18010331
Schultz, PW, Gouveia, VV, Cameron, LD, Tankha, G, Schmuck, P, Franěk, M (2005) Values and their relationship to environmental concern and conservation behavior. J Cross Cult Psychol 36:4, https://doi.org/10.1177/0022022105275962
Segars, AH, Grover, V (1998) Strategic information systems planning success: an investigation of the construct and its measurement. MIS Q 22:2, https://doi.org/10.2307/249393
Shrestha, N (2021) Factor analysis as a tool for survey analysis. Am J Appl Math Stat 9:1, https://doi.org/10.12691/ajams-9-1-2
Shriberg, M (2002) Institutional assessment tools for sustainability in higher education: strengths, weaknesses, and implications for practice and theory. Int J Sustain High Educ, https://doi.org/10.1108/14676370210434714
Sidiropoulos E (2018) The personal context of student learning for sustainability: results of a multi-university research study. J Clean Prod 181:537–554. https://doi.org/10.1016/j.jclepro.2018.01.083
Singh RK, Chaudhary P (2022) The moderating role of culture in self-efficacy and approach to learning of students. On Horiz Int J Learn Futures 30(No. 3):153–162. https://doi.org/10.1108/OTH-11-2021-0122
Sireci, SG (1998) The construct of content validity. Soc Indic Res, 45:1–3, https://doi.org/10.1023/a:1006985528729
Soares I, Fernandes G, Santos JMRCA (2024) Sustainability in project management practices. Sustainability 16(No. 10):4275. https://doi.org/10.3390/su16104275
Steg, L, Dreijerink, L, Abrahamse, W (2005) Factors influencing the acceptability of energy policies: a test of VBN theory. J Environ Psychol 25:4, https://doi.org/10.1016/j.jenvp.2005.08.003
Sterling S (2011) Transformative learning and sustainability: sketching the conceptual ground. Learn Teach High Educ 5(No. 11):17–33
Stern P (2000) New environmental theories: toward a coherent theory of environmentally significant behavior. J Soc Issues 56(3):407–24
Stern PC, Dietz T, Abel T, Guagnano GA, Kalof L (1999) A value-belief-norm theory of support for social movements: the case of environmentalism. Hum Ecol Rev 6(No. 2):81–97
Strauss, ME, Smith, GT (2009) Construct validity: advances in theory and methodology. Annu Rev Clin Psychol, https://doi.org/10.1146/annurev.clinpsy.032408.153639
Stubbs, W, Cocklin, C (2008) Teaching sustainability to business students: shifting mindsets. Int J Sustain High Educ 9:3, https://doi.org/10.1108/14676370810885844
Swaim JA, Maloni MJ, Napshin SA, Henley AB (2014) Influences on student intention and behavior toward environmental sustainability. J Bus Ethics 124(No. 3):465–484. https://doi.org/10.1007/s10551-013-1883-z
Thompson, K, Herriges, M (2024) Embedding environmentally sustainable practices in learning and teaching: a student perspective. Open Scholarsh Teach Learn 3:2, https://doi.org/10.56230/osotl.99
Ünal AB, Steg L, Gorsira M (2018) Values versus environmental knowledge as triggers of a process of activation of personal norms for eco-driving. Environ Behav 50(No. 10):1092–1118. https://doi.org/10.1177/0013916517728991
Vallerand RJ, Deshaies P, Cuerrier J-P, Pelletier LG, Mongeau C (1992) Ajzen and Fishbein’s theory of reasoned action as applied to moral behavior: a confirmatory analysis. J Pers Soc Psychol 62(No. 1):98–109. https://doi.org/10.1037/0022-3514.62.1.98
Vicente-Molina MA, Fernández-Sáinz A, Izagirre-Olaizola J (2013) Environmental knowledge and other variables affecting pro-environmental behaviour: comparison of university students from emerging and advanced countries. J Clean Prod V61:130–138. https://doi.org/10.1016/j.jclepro.2013.05.015
Wang, Z, Nie, L, Jeronen, E, Xu, L, Chen, M (2023) Understanding the environmentally sustainable behavior of Chinese university students as tourists: an integrative framework. Int J Environ Res Public Health 20:4, https://doi.org/10.3390/ijerph20043317
Watson, MK, Lozano, R, Noyes, C, Rodgers, M (2013) Assessing curricula contribution to sustainability more holistically: experiences from the integration of curricula assessment and students’ perceptions at the Georgia Institute of Technology. J Clean Prod 61 https://doi.org/10.1016/j.jclepro.2013.09.010
Wheater, CP, Bell, JR, Cook, PA (2011) Practical field ecology: a project guide, 2nd Edn, Wiley-Blackwell
Wiek A, Withycombe L, Redman CL (2011) Key competencies in sustainability: a reference framework for academic program development. Sustain Sci 6(No. 2):203–218. https://doi.org/10.1007/s11625-011-0132-6
Wong IA, Wan YKP, Huang GI, Qi S (2021) Green event directed pro-environmental behavior: an application of goal systems theory. J Sustain Tour 29(No. 11–12):1948–1969. https://doi.org/10.1080/09669582.2020.1770770
Yildirim, BÇ, Semiz, GK (2019) Future teachers’ sustainable water consumption behavior: a test of the value-belief-norm theory. Sustainability (Switzerland) 11:6, https://doi.org/10.3390/su11061558
Žalėnienė, I, Pereira, P (2021) Higher education for sustainability: a global perspective. Geogr Sustain 2:2, https://doi.org/10.1016/j.geosus.2021.05.001
Zsóka, Á, Szerényi, ZM, Széchy, A, Kocsis, T (2013) Greening due to environmental education? Environmental knowledge, attitudes, consumer behavior and everyday pro-environmental activities of Hungarian high school and university students. J Clean Prod 48, https://doi.org/10.1016/j.jclepro.2012.11.030
Acknowledgements
The authors gratefully acknowledge the valuable support and financial assistance provided by Yenepoya (Deemed to be University), Mangalore, Karnataka, India.
Author information
Authors and Affiliations
Contributions
Conceptualisation, Instrument Development & Formal Analysis: Shakira Irfana & Niyaz Panakaje, Review & Theory: Bazigha U M, Babitha Shali Lasrado, Jeevan Raj, Research Methodology: S. M. Riha Parvin, Discussion: Madhura K & Mahammad Shahid, Data Curation: Jeevan Raj, Rashmi H, & Abhinandan Kulal, Writing Original Draft: Shakira Irfana.
Corresponding author
Ethics declarations
Competing interests
The authors declare no competing interests.
Ethical approval
The questionnaire was approved in the meeting of the Scientific Review Board, which scrutinised and deliberated on the application submitted through Approval No. YIASCM/SRB-01/MGT/02/2024 of YIASCM, Yenepoya (Deemed to be University), Mangaluru, under the said policies and procedures for research work of the said university, on 12th August 2024. Written informed consent was obtained from all participants beginning on 15 August 2024, prior to data collection. All procedures performed in this research complied with relevant institutional, national, and international guidelines for research involving human participants.
Informed consent
Informed consent was obtained from all individual participants included in the study. Participation was voluntary, and respondents were informed about the purpose of the study, confidentiality, and their right to withdraw at any stage before consenting. No identifying personal details or images were collected, ensuring full anonymity.
Additional information
Publisher’s note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
Open Access This article is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, which permits any non-commercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if you modified the licensed material. You do not have permission under this licence to share adapted material derived from this article or parts of it. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by-nc-nd/4.0/.
About this article
Cite this article
Irfana, S., Panakaje, N., Shali Lasrado, B. et al. Sustainability prioritization dynamics: how educational institutions shape student behavior through environmental values. Humanit Soc Sci Commun (2026). https://doi.org/10.1057/s41599-025-06478-0
Received:
Accepted:
Published:
DOI: https://doi.org/10.1057/s41599-025-06478-0


