Skip to main content

Thank you for visiting nature.com. You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser (or turn off compatibility mode in Internet Explorer). In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript.

  • Brief Communication
  • Published:

Greater readiness to reduce meat consumption is associated with lower greenhouse gas emissions

Abstract

Meat reduction is central to achieving climate targets. Here, using the transtheoretical model, we assessed readiness to reduce meat consumption in 2018 and diet-related greenhouse gas (GHG) emissions in 2014 and 2018 among 13,635 French adults. Individuals in advanced stages of meat reduction in 2018 decreased GHG emissions between 2014 and 2018, mainly through reducing ruminant meat, with smaller decreases in pork and poultry. Despite these changes, GHG emissions remained above national targets, indicating that current efforts are insufficient to achieve climate goals.

This is a preview of subscription content, access via your institution

Access options

Buy this article

USD 39.95

Prices may be subject to local taxes which are calculated during checkout

Fig. 1: Dietary GHG emissions over time across stages of meat reduction.
Fig. 2: Diet-related GHG emissions by food group in 2014 and 2018, for each stage of meat reduction in 2018.

Similar content being viewed by others

Data availability

The data that support the findings of this study are available from the steering committee of the NutriNet-Santé study (collaboration@etude-nutrinet-sante.fr).

Code availability

The code needed to reproduce results from Table 1 and Figs. 1 and 2, as well as supplementary results, is available upon request.

References

  1. Garnett, T. Where are the best opportunities for reducing greenhouse gas emissions in the food system (including the food chain)?. Food Policy 36, S23–S32 (2011).

    Article  Google Scholar 

  2. Jarmul, S. et al. Climate change mitigation through dietary change: a systematic review of empirical and modelling studies on the environmental footprints and health effects of ‘sustainable diets’. Environ. Res. Lett. 15, 123014 (2020).

    Article  ADS  PubMed  PubMed Central  Google Scholar 

  3. Dagevos, H. Finding flexitarians: Current studies on meat eaters and meat reducers. Trends Food Sci. Technol. 114, 530–539 (2021).

    Article  CAS  Google Scholar 

  4. Biesbroek, S. et al. Are our diets getting healthier and more sustainable? Insights from the European Prospective Investigation into Cancer and Nutrition – Netherlands (EPIC-NL) cohort. Public Health Nutr. 22, 2931–2940 (2019).

    Article  PubMed  PubMed Central  Google Scholar 

  5. Hjorth, T. et al. Changes in dietary carbon footprint over ten years relative to individual characteristics and food intake in the Västerbotten Intervention Programme | Scientific Reports. Sci. Rep. 10, 20 (2020).

    Article  ADS  CAS  PubMed  PubMed Central  Google Scholar 

  6. Arnaudova, M., Brunner, T. A. & Götze, F. Examination of students’ willingness to change behaviour regarding meat consumption. Meat Sci. 184, 108695 (2022).

    Article  PubMed  Google Scholar 

  7. Hielkema, M. H. & Lund, T. B. Reducing meat consumption in meat-loving Denmark: exploring willingness, behavior, barriers and drivers. Food Qual. Preference 93, 104257 (2021).

    Article  Google Scholar 

  8. Wolstenholme, E., Carfora, V., Catellani, P., Poortinga, W. & Whitmarsh, L. Explaining intention to reduce red and processed meat in the UK and Italy using the theory of planned behaviour, meat-eater identity, and the Transtheoretical model. Appetite 166, 105467 (2021).

    Article  PubMed  Google Scholar 

  9. Reuzé, A. et al. Stages of change toward meat reduction: associations with motives and longitudinal dietary data on animal-based and plant-based food intakes in French adults. J. Nutr. 153, 3295–3307 (2023).

    Article  PubMed  Google Scholar 

  10. Satija, A. et al. Plant-based dietary patterns and incidence of type 2 diabetes in US men and women: results from three prospective cohort studies. PLoS Med. 13, e1002039 (2016).

    Article  PubMed  PubMed Central  Google Scholar 

  11. Nevalainen, E., Niva, M. & Vainio, A. A transition towards plant-based diets on its way? Consumers’ substitutions of meat in their diets in Finland. Food Qual. Preference 104, 104754 (2023).

    Article  Google Scholar 

  12. Erkkola, M. et al. A slow road from meat dominance to more sustainable diets: an analysis of purchase preferences among Finnish loyalty-card holders. PLoS Sustain. Transform. 1, e0000015 (2022).

    Article  Google Scholar 

  13. Julia, C. et al. Impact of the front-of-pack label Nutri-Score on the nutritional quality of food choices in a quasi-experimental trial in catering. Nutrients 13, 4530 (2021).

    Article  CAS  PubMed  PubMed Central  Google Scholar 

  14. Brunin, J. et al. Are recent dietary changes observed in the NutriNet-Santé participants healthier and more sustainable?. Eur. J. Nutr. 61, 141–155 (2022).

    Article  CAS  PubMed  Google Scholar 

  15. Weibel, C., Ohnmacht, T., Schaffner, D. & Kossmann, K. Reducing individual meat consumption: an integrated phase model approach. Food Qual. Preference 73, 8–18 (2019).

    Article  Google Scholar 

  16. Vers Une Alimentation Bas Carbone, Saine et Abordable (WWF France & ECO2 Initiative, 2018); https://www.wwf.fr

  17. Klöckner, C. A. A stage model as an analysis framework for studying voluntary change in food choices—the case of beef consumption reduction in Norway. Appetite 108, 434–449 (2017).

    Article  PubMed  Google Scholar 

  18. Baudry, J. et al. Contribution of organic food to the diet in a large sample of French adults (the NutriNet-Santé Cohort Study). Nutrients 7, 8615–8632 (2015).

    Article  PubMed  PubMed Central  Google Scholar 

  19. Le Revers de Notre Assiette (Solagro, 2019); https://solagro.org/travaux-et-productions/publications/le-revers-de-l-assiette

  20. Stratégie Nationale Bas-Carbone (SNBC) (Ministère de la Transition écologique et solidaire, 2022); https://www.ecologie.gouv.fr/

  21. Clune, S., Crossin, E. & Verghese, K. Systematic review of greenhouse gas emissions for different fresh food categories. J. Clean. Prod. 140, 766–783 (2017).

    Article  CAS  Google Scholar 

  22. de Vries, H., Donner, M. & Axelos, M. Sustainable food systems science based on physics’ principles. Trends Food Sci. Technol. 123, 382–392 (2022).

    Article  Google Scholar 

  23. Hercberg, S. et al. The Nutrinet-Santé Study: a web-based prospective study on the relationship between nutrition and health and determinants of dietary patterns and nutritional status. BMC Public Health 10, 242 (2010).

    Article  PubMed  PubMed Central  Google Scholar 

  24. Prochaska, J. O. & Velicer, W. F. The transtheoretical model of health behavior change. Am. J. Health Promot. 12, 38–48 (1997).

    Article  CAS  PubMed  Google Scholar 

  25. Reuzé, A. et al. Rebalancing meat and legume consumption: change-inducing food choice motives and associated individual characteristics in non-vegetarian adults. Int. J. Behav. Nutr. Phys. Act. 19, 112 (2022).

    Article  PubMed  PubMed Central  Google Scholar 

  26. Kesse-Guyot, E., Castetbon, K., Touvier, M., Hercberg, S. & Galan, P. Relative validity and reproducibility of a food frequency questionnaire designed for French adults. Ann. Nutr. Metab. 57, 153–162 (2010).

    Article  CAS  PubMed  Google Scholar 

  27. Table de Composition Des Aliments, Etude NutriNet-Santé (Food Composition Database, NutriNet-Santé Study) (Unité de recherche en épidémiologie nutritionnelle, 2013).

  28. Pointereau, P., Langevin, B. & Gimaret, M. DIALECTE, a comprehensive and quick tool to assess the agro-environmental performance of farms. In 10th European IFSA Symposium (2012); https://www.cabidigitallibrary.org/doi/full/10.5555/20133410218

  29. Perignon, M., Vieux, F., Soler, L.-G., Masset, G. & Darmon, N. Improving diet sustainability through evolution of food choices: review of epidemiological studies on the environmental impact of diets. Nutr. Rev. 75, 2–17 (2017).

    Article  PubMed  PubMed Central  Google Scholar 

Download references

Acknowledgements

We thank all the volunteers of the NutriNet-Santé cohort. We also thank S. Aloui (IT manager), T. H. Van Duong, R. Gatibelza, A. Timera and J. Mohinder (computer scientists), F. Szabo de Edelenyi (data management supervisor), J. Allègre, N. Arnault, L. Bourhis and N. Dechamp (data managers/biostatisticians), P. Yvroud (physician), M. Gomes and M. Foham (participant support), C. Agaesse (dietician supervisor), A. De-Sa and L. Legris (dieticians), N. Khemache (administrative supervisor), M. Ajanohun and S. Hadji (administration and finance) and M. Ricau (operational coordinator) for their technical contribution to the NutriNet-Santé study. The BioNutriNet project (PI EKG) was supported by the French National Research Agency (Agence Nationale de la Recherche) in the context of the 2013 Programme de Recherche Systèmes Alimentaires Durables (ANR-13-ALID-0001). The TRANSFood (PI E.K.G.) project was supported by the French National Research Agency (Agence Nationale de la Recherche) (ANR - 21- CE21 - 0011). The NutriNet-Santé cohort study is funded by the following public institutions, the French Ministry of Solidarity and Health, the National Agency for Public Health (Santé Publique France), the National Institute for Health and Medical Research (INSERM), the National Research Institute for Agriculture, Food and Environment (INRAE), the National Conservatory of Arts and Crafts (CNAM), the Centre for Epidemiological Research and Statistics (CRESS) and Sorbonne Paris Nord University. The funders had no role in the design of the study, in the collection, analysis or interpretation of data, in the writing of the manuscript, or in the decision to publish the results. A.R. is supported by a doctoral scholarship from Université Sorbonne Paris Nord. J.Br. is supported by a doctoral scholarship from INRAE and the French Environment and Energy Management Agency (ADEME).

Author information

Authors and Affiliations

Authors

Contributions

B.A. and E.K.G. codirected the study. S.H., C.M., M.T., S.P., B.A. and E.K.G.: cohort study design and implementation; B.A., C.M. and A.R.: conceptualization; A.R., B.A., E.K.G. and J. Brunin: data curation; A.R.: formal analysis; C.M., B.A. and E.K.G.: funding acquisition; A.R., B.A., E.K.G. and J. Baudry: investigation; A.R., J. Baudry, J. Brunin, E.K.G. and B.A.: methodology; B.A. and E.K.G.: resources; B.A., E.K.G. and J. Baudry: supervision and validation; A.R.: writing—original draft; all authors: writing—review and editing.

Corresponding authors

Correspondence to Anouk Reuzé or Benjamin Allès.

Ethics declarations

Competing interests

The authors declare no competing interests.

Peer review

Peer review information

Nature Food thanks Anne-Maria Pajari, Anna Winkvist and the other, anonymous, reviewer(s) for their contribution to the peer review of this work.

Additional information

Publisher’s note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Supplementary information

Supplementary Information (download PDF )

Supplementary Notes 1 and 2, Tables 1–8 and Figs. 1 and 2.

Reporting Summary (download PDF )

Rights and permissions

Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Reuzé, A., Baudry, J., Brunin, J. et al. Greater readiness to reduce meat consumption is associated with lower greenhouse gas emissions. Nat Food (2026). https://doi.org/10.1038/s43016-026-01332-1

Download citation

  • Received:

  • Accepted:

  • Published:

  • Version of record:

  • DOI: https://doi.org/10.1038/s43016-026-01332-1

Search

Quick links

Nature Briefing Anthropocene

Sign up for the Nature Briefing: Anthropocene newsletter — what matters in anthropocene research, free to your inbox weekly.

Get the most important science stories of the day, free in your inbox. Sign up for Nature Briefing: Anthropocene