Table 3 CNMA effect estimates of BCTs on personal protective behavioural intentions (prosocial messages)

From: Motivational effectiveness of prosocial public health messaging to reduce respiratory infection risk: a systematic review and meta-analysis

Comparison

Effect estimates: SMD

95% CrI

4.1. Instruction on how to perform the behaviour

−0.06

−0.21, 0.02

5.1. Information about health consequences

0.12

0.03, 0.28

5.2. Salience of consequences

0.03

−0.03, 0.07

5.3. Information about social and environmental consequences

0.02

−0.07, 0.10

6.1. Demonstration of the behaviour

0.03

−0.10, 0.26

6.2. Social comparison

−0.01

−0.08, 0.07

7.1. Prompts/cues

0.01

−0.08, 0.11

9.1. Credible source

−0.01

−0.06, 0.06

12.3. Avoidance/reducing exposure to cues for the behaviour

0.19

0.06, 0.32

Model fit and heterogeneity

Between-study SD 0.03

95% CrI 0.01, 0.07

  1. Total residual deviance: Mean 56.53 from 59 datapoints.