User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram
- Journal:
- Computers in Human Behavior
- Published:
- Affiliations:
- 4
- Authors:
- 4
| Institutions | Authors | Share |
|---|---|---|
| Canterbury Christ Church University, United Kingdom (UK) | 0.25 | |
| University for the Creative Arts, United Kingdom (UK) | 0.25 | |
| University of Florence (UNIFI), Italy | 0.25 | |
| Northumbria University, United Kingdom (UK) | 0.25 |