Diamonds are a TikTokers’ best friend: Unwrapping the motivations behind UK gifting on TikTok Live

Journal:: Computers in Human Behavior
Published:: 2025-07-01
DOI:: 10.1016/j.chb.2025.108664
Affiliations:: 2
Authors:: 3

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Institutions	Authors	Share
University of Portsmouth, United Kingdom (UK)	2.500000	0.83
IPG Mediabrands, United Kingdom (UK)	0.500000	0.17

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