Rethinking targeting strategies for SMEs: How artificial intelligence and audience breadth drive advertising performance

Journal:
Computers in Human Behavior
Published:
DOI:
10.1016/j.chb.2026.108930
Affiliations:
2
Authors:
2
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Institutions Authors Share
Nagoya University of Commerce and Business (NUCB), Japan
1.000000
 0.50
Pukyong National University (PKNU), South Korea
1.000000
 0.50
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