How green brand image drives sustainable fashion choices: The role of green WOM and counter-knowledge among Moroccan youth

Journal:
Journal of Cleaner Production
Published:
DOI:
10.1016/j.jclepro.2025.147065
Affiliations:
3
Authors:
4
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Institutions Authors Share
Abdelmalek Essaâdi University (UAE), Morocco
2.000000
 0.50
University of Las Palmas de Gran Canaria (ULPGC), Spain
1.000000
 0.25
Technical University of Cartagena (UPCT), Spain
1.000000
 0.25
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