Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches

Journal:: Management Science
Published:: 2025-11-04
DOI:: 10.1287/mnsc.2023.01192
Affiliations:: 2
Authors:: 3

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Institutions	Authors	Share
University of Washington (UW), United States of America (USA)	2.000000	0.67
Chapman University, United States of America (USA)	1.000000	0.33

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