Summary

Consumer demand in meat markets is shaped by a confluence of economic, behavioural and contextual factors that determine consumption patterns, price formation and welfare outcomes. Price responsiveness, measured through the price elasticity of demand, interacts with income growth, dietary preferences and demographic shifts to influence the volume and composition of meat consumption. Risk perceptions—relating to food safety, animal health and environmental concerns—modulate consumer sentiment and can precipitate rapid demand swings under conditions of disease outbreaks, media coverage or regulatory interventions. The global nature of supply chains introduces additional dynamics, as trade policies, currency fluctuations and cross-border spillovers affect domestic prices and consumer choices. Market segmentation, by product category and consumer cohort, further complicates the picture: preferences for beef, pork or poultry vary not only with cultural norms but also with access to information and economic circumstances. Household-level data, combined with equilibrium models, enable analysts to disentangle supply shifts from demand shifts and to quantify changes in consumer welfare. Recent events such as pandemics and agro-disease crises have underscored the importance of real-time monitoring of demand, while methodological advances in spatial and welfare analysis have provided new tools for policymakers and industry stakeholders to anticipate and manage volatility in meat markets.

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Consumer Demand Dynamics in Meat Markets publication trend

The graph below shows the total number of articles in consumer demand dynamics in meat markets across all publications each year (not limited to Nature Index journals).

Technical terms

Price elasticity of demand: A measure of how quantity demanded responds to a change in price.

Consumer sentiment: The overall attitude and confidence of consumers regarding economic and market conditions.

Spatial spillover effect: The influence of price or demand changes in one region on neighbouring regions’ markets.

Equilibrium displacement model: A framework used to assess how shifts in supply or demand curves affect prices, quantities and welfare.

Supply and demand indices: Composite measures that reflect shifts in underlying supply and demand curves over time.

References

  1. Negative Media Sentiment about the Pig Epidemic and Pork Price Fluctuations: A Study on Spatial Spillover Effect and Mechanism. Agriculture (2023).
  2. Meat Demand Monitor during COVID-19. Animals (2021).
  3. Supply and demand indices and their welfare implications. Q Open (2021).

About these summaries

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