Convention Participation Decision-Making and Destination Marketing
Summary
Convention participation decision-making encompasses the processes by which organisers and delegates assess and select events and host locations. Individuals weigh factors including professional development opportunities, costs, accessibility, safety and the perceived image of potential destinations. At the institutional level, event planners balance organisational objectives, budget constraints, stakeholder expectations and sustainability considerations. Destination marketing seeks to shape this decision landscape by crafting compelling value propositions: promoting infrastructure, local attractions, cultural assets and service quality to enhance destination image and competitive positioning. Interdisciplinary research highlights the interplay between cognitive and affective drivers in delegate choice, while destination marketing leverages digital platforms, stakeholder collaboration and green credentials to influence perceptions. The interconnection between participant motivations and destination branding fosters synergies that can increase attendance, economic impact and long-term loyalty. Practical applications range from tailored marketing campaigns and incentive schemes to integrated governance models that align public and private sector strategies. Globally, improved understanding of decision-making processes and marketing dynamics supports the development of resilient, sustainable business tourism ecosystems that contribute to cultural exchange, knowledge dissemination and local socioeconomic growth.
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Convention Participation Decision-Making and Destination Marketing publication trend
The graph below shows the total number of articles in convention participation decision-making and destination marketing across all publications each year (not limited to Nature Index journals).
Technical terms
MICE: An acronym for Meetings, Incentives, Conventions and Exhibitions, denoting the business tourism sector.
Destination marketing: The strategic promotion and branding of a location to attract visitors and events.
Destination image: The collective perceptions and associations held by individuals regarding a place.
Value proposition: The bundle of benefits and features offered by a destination to appeal to event organisers and attendees.
Green procurement: The selection of products and services based on environmental sustainability criteria.
References
- Factors affecting conference participation decision-making. Journal of the Geographical Institute Jovan Cvijic SASA (2020).
- Revitalizing Business Tourism in the European Union: Strategies for Growth. Administrative Sciences (2023).
- Effect of Exhibition Facilities, Professional Competence, and Green Procurement on Green Meeting, Incentive Travel, Convention, and Exhibition Industry Performance Measurement: A Case Study of the Exhibition Industry of Taiwan. Sustainability (2023).
- Unveiling the Motivational Factors behind Generation Z’s Conference Attendance for Sustaining Future Participation. Sustainability (2023).
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