Leisure Involvement and Consumer Commitment

Leisure involvement refers to the subjective importance and personal relevance that individuals attach to non-work activities, encompassing cognitive, affective and behavioural dimensions. Over recent decades, scholars have mapped its influence on psychological well-being, identity formation and social bonding. Consumer commitment captures the enduring psychological attachment between an individual and a leisure provider, brand or community, reflecting a willingness to maintain loyalty, invest resources and uphold supportive behaviours. Research has progressed from early descriptive studies of hobbyists and sport enthusiasts towards sophisticated models that integrate motivation, emotional engagement and perceived value. Methodologies range from large-scale surveys and structural equation models to qualitative interviews and cluster analyses, revealing curvilinear relationships and the mediating roles of flow and place attachment. Emerging trends highlight the impact of digital platforms on virtual leisure communities, the moderating effect of cultural context and the application of hybrid choice models to segment participants. These insights hold practical relevance for event organisers, tourism developers and brand managers seeking to foster durable commitment and enhance consumer satisfaction across global markets.

Research from Nature Portfolio

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Leisure Involvement and Consumer Commitment publication trend

The graph below shows the total number of articles in leisure involvement and consumer commitment across all publications each year (not limited to Nature Index journals).

Technical terms

Leisure involvement: The degree of personal relevance and interest an individual assigns to a leisure activity, encompassing centrality to lifestyle and emotional engagement.

Consumer commitment: A psychological state reflecting loyalty, attachment and willingness to maintain a relationship with a brand, organisation or leisure provider.

Flow experience: A state of complete absorption in an activity, characterised by focused attention, intrinsic enjoyment and a distortion of temporal perception.

Place attachment: The emotional bond formed between individuals and specific physical or social environments, often strengthened by repeated leisure engagement.

References

1. The Relationships among Leisure Involvement, Organizational Commitment and Well-Being: Viewpoints from Sport Fans in Asia. Sustainability (2018).
2. The Effect of Leisure Involvement on Place Attachment: Flow Experience as Mediating Role. Land (2022).
3. Activators of Airline Customers’ Sense of Moral Obligation to Engage in Pro-Social Behaviors: Impact of CSR in the Korean Marketplace. Sustainability (2020).
4. Assessing recreation specialization to guide nature-based tourism development: A hybrid choice model of birder destination preferences. Journal of Outdoor Recreation and Tourism (2022).