Positive Deviance and Organizational Behavior

Summary

Positive deviance refers to voluntary departures from organisational norms that yield desirable outcomes. Within organisational behaviour, this concept encompasses a range of actions—from constructive deviance to pro-social rule breaking and creative deviance—that challenge established processes in pursuit of innovation, service excellence and ethical goals. Rooted in social learning and resource conservation theories, research on positive deviance examines antecedents such as leadership style, psychological empowerment and organisational culture, as well as outcomes including performance improvement, innovation performance and employee well-being. Positive deviance is double-edged: it can foster creativity and adaptability, but may also incur risks when boundary conditions are overlooked. Understanding the drivers and boundary conditions of positive deviant behaviours enables organisations to harness beneficial departures from the status quo, align incentives with ethical standards and promote sustainable development on a global scale.

Research from Nature Portfolio

No recent Nature Portfolio content available.

Positive Deviance and Organizational Behavior publication trend

The graph below shows the total number of articles in positive deviance and organizational behavior across all publications each year (not limited to Nature Index journals).

Technical terms

Positive deviance: Voluntary departure from organisational norms that produces beneficial outcomes.

Constructive deviance: Behaviour that contravenes formal rules or norms to enhance organisational effectiveness.

Pro-social rule breaking: Intentional infringement of rules intended to benefit the organisation or stakeholders.

Creative deviance: Development of ideas or innovations in defiance of managerial directives, motivated by organisational welfare.

References

  1. Exchange variables, organizational culture and their relationship with constructive deviance. Management Research Review (2019).
  2. Now You Do It, Now You Don’t: The Mixed Blessing of Creative Deviance as a Prosocial Behavior. Frontiers in Psychology (2020).
  3. Aiming at the Organizational Sustainable Development: Employees’ Pro-Social Rule Breaking as Response to High Performance Expectations. Sustainability (2020).

About these summaries

This Nature Research Intelligence Topic summary is created with the cited references and a large language model. We take care to ground generated text with facts, and have systems in place to gain human feedback on the overall quality of the process in line with our AI principles. We strive to create accurate and useful summaries for people unfamiliar with the research topic and that supports this goal. These pages are a beta release and will be updated as we learn how best to help people gain value from a research topic summary.

Nature Strategy Reports
Turn complex research questions into confident strategic decisions 

When you're under pressure to set direction, justify investment, or understand your competitive position, you need more than raw data — you need trusted insights you can act on.

  • Benchmark your performance against global peers using robust, methodologically sound analysis.

  • Combine quantitative metrics with qualitative expert insight to uncover strengths, gaps and emerging opportunities.

  • Gain tailored, decision-ready recommendations aligned to your strategic priorities.

Talk to us to learn more about our data dashboards and bespoke strategy reports.

Nature Masterclasses
Grow research skills, confidence and careers with training built for every stage of the research lifecycle.

Developed with Nature Portfolio journal Editors and internationally renowned experts. Discover three ways to learn:

  • Self-paced, online courses in convenient bite-sized units, covering key skills across scientific writing, publishing, grant writing, data analysis, and more.

  • Expert trainer-led workshops with hands-on exercises and real-time feedback across core research skills, delivered via interactive group sessions.

  • Editor-led workshops combining core principles in writing and publishing, personalised 1:1 feedback from Nature Portfolio Editors and hands-on exercises.

Explore course catalogues and workshop agendas, enquire about the options or request institutional pricing.