Sport Tourism Dynamics and Destination Marketing
Summary
Sport tourism has emerged as a dynamic sector characterised by the convergence of leisure travel, athletic events and destination marketing. It encompasses a broad spectrum of activities ranging from mass participation races and professional tournaments to event attendance by spectators. This field examines tourist motivations, satisfaction and behavioural intentions, as well as the strategic role of destination image and event design in attracting and retaining visitors. The planning and promotion of sports tourism rely on segmented campaigns, sustainable marketing practices and the creation of experiential value that extends beyond the event itself to foster long-term destination loyalty and economic resilience. Recent trends emphasise data-driven insights, digital engagement and the legacy effects of mega-events on host cities, highlighting the need for integrated strategies that balance immediate visitor expenditure with enduring social, cultural and environmental outcomes.
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Sport Tourism Dynamics and Destination Marketing publication trend
The graph below shows the total number of articles in sport tourism dynamics and destination marketing across all publications each year (not limited to Nature Index journals).
Technical terms
Destination image: The aggregate of beliefs, ideas and impressions held by individuals about a destination’s attributes and appeal.
Event image: The set of perceptions and associations that visitors form about a specific sporting event, influencing their satisfaction and behavioural intentions.
Repeat participation: The phenomenon of tourists returning to a destination or event based on prior experiences, motivations and satisfaction levels.
Sustainable marketing activities: Promotional and operational strategies that integrate environmental, social and economic considerations to foster long-term viability and positive stakeholder outcomes.
References
- The role of motivations and satisfaction in repeat participation in cycling tourism events. Journal of Outdoor Recreation and Tourism (2023).
- Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism. Journal of Economics Finance and Administrative Science (2023).
- Qatar's FIFA World Cup odyssey: A quest for legacy transforming a small nation into a global destination. Heliyon (2024).
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