Sustainable Fashion Consumption and Consumer Behavior
Summary
Sustainable fashion consumption and consumer behaviour encompass the study of how individuals’ purchasing decisions, usage patterns and disposal practices influence the environmental, social and economic impacts of the apparel industry. The field examines shifting values towards ecological stewardship, ethical labour standards and resource efficiency, interrogating the drivers that compel consumers to embrace slow, circular or green fashion over traditional fast fashion models. It assesses interventions ranging from eco-labelling and awareness campaigns to novel business models such as clothing rental, modular design and textile recycling. Research highlights the interplay between knowledge, attitudes and behaviours, revealing how psychological constructs like environmental consciousness, social norms and perceived value shape purchase intentions and post-purchase actions. By analysing demographic trends, cultural influences and policy frameworks, the discipline provides actionable insights for brands, policymakers and educators aiming to foster more responsible consumption patterns on a global scale.
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Sustainable Fashion Consumption and Consumer Behavior publication trend
The graph below shows the total number of articles in sustainable fashion consumption and consumer behavior across all publications each year (not limited to Nature Index journals).
Technical terms
Sustainable fashion: A holistic approach to apparel design, production and consumption that minimises environmental impact, promotes ethical labour and supports resource stewardship.
Fast fashion: A business model characterised by rapid turnaround of low-cost, trend-driven garments, often resulting in high consumption and disposal rates.
Slow fashion: A counter-movement advocating for higher quality, longer-lasting garments, ethical production practices and mindful consumption.
Circular economy: An economic system aimed at eliminating waste through continual use, repair, remanufacturing and recycling of materials.
Modular garments: Clothing items designed with interchangeable components that can be attached, detached or replaced to extend product life and customise functionality.
References
- What motivates the purchasing of green apparel products? A systematic review and future research agenda. Business Strategy and the Environment (2023).
- What is modular fashion: Towards A Common Definition. Resources Conservation and Recycling (2024).
- Sufficient consumption as a missing link toward sustainability: The case of fast fashion. Journal of Cleaner Production (2023).
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