Transformative Service Research and Consumer Well-Being
Summary
Transformative service research examines how the design, delivery and co-creation of services can bring about profound improvements in individual and collective well-being. It shifts the focus from transactional exchanges to empowerment, social inclusion and sustainable development, exploring how service ecosystems can tackle vulnerability, enhance agency and foster positive health, social and environmental outcomes. Drawing on insights from digital health platforms, community-based initiatives and cross-sector partnerships, this field highlights the role of collaborative value creation, adaptive service architectures and policy frameworks in promoting resilience and quality of life. By integrating perspectives on consumer empowerment, servicescape design and systemic change, transformative service research offers both theoretical foundations and practical guidance for organisations seeking to generate lasting consumer well-being at local, national and global scales.
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Transformative Service Research and Consumer Well-Being publication trend
The graph below shows the total number of articles in transformative service research and consumer well-being across all publications each year (not limited to Nature Index journals).
Technical terms
Transformative Service Research (TSR): An area of enquiry examining how service innovations can lead to profound changes in individual and societal well-being through empowerment and inclusion.
Consumer Well-Being: A multidimensional construct capturing the emotional, cognitive and social benefits that consumers derive from their interactions with services.
Self-Quantification: The use of digital tools to collect and analyse personal behavioural and health data, aimed at promoting insight and positive lifestyle changes.
Value Co-creation: Collaborative processes by which service providers and consumers jointly produce outcomes and experiences that generate mutual benefit.
References
- Self‐quantification and consumer well‐being: A meta‐analytic review. Psychology and Marketing (2024).
- Transformative Service Initiatives: Enabling Access and Overcoming Barriers for People Experiencing Vulnerability. Journal of Service Research (2021).
- SDG commentary: services that enable well-being of the human species. Journal of Services Marketing (2023).
About these summaries
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