Marketing articles for China

Time frame: 1 May 2025 - 30 April 2026

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Count: 17

Article ‘Count’ for Marketing.

Journal Count Share
1 1.00
Research on requirement analysis and service improvement of online retail photovoltaic modules using the interval importance-Kano model 1.00
4 4.00
Does non-humanlike avatar more attractive? The impacts of avatar types on metaverse satisfaction and participation 1.00
Self-Shape Congruency in the Metaverse: How Avatar Geometry Modulates Emotional Engagement and Virtual Consumption 1.00
From Pixels to Action: Virtual Influencers Promoting Pro-Environmental Behavior through Anthropomorphism, Credibility, and Strategic Messaging 1.00
Virtual or Human Influencers as Endorsers? Behavioral and EEG Evidence of How Influencer Type Affects Purchase Intention of New Products 1.00
2 1.10
Exploring the determinants of power battery recycling intention of electric vehicle owners in China: Environmental knowledge as a moderator 0.10
Decoding Dissatisfaction Drivers and Sentiment Trends in BEV Demand: An Integrated LDA and Deep Learning Analysis 1.00
5 4.33
The role of social influence in shaping consumer preferences for plant-based meat 1.00
Does Eco-labeling boost sales? Comparing environmental product declaration and low-carbon product certification 0.33
From signals to actions: Understanding sustainable fashion consumption through a multisource signalling mechanism—evidence from China 1.00
The effect of matching recommender types with message intervention on organic food purchase intention 1.00
Psychological and situational determinants shaping consumers' intention to purchase eco-friendly personal care products: PLS-SEM and fsQCA insights 1.00
1 1.00
Neural Synchrony and Consumer Behavior: Predicting Friends’ Behavior in Real-World Social Networks 1.00
2 1.00
Privacy and Polarization: An Inference-Based Framework 0.33
Is Relevancy Everything? A Deep-Learning Approach to Understand the Effect of Image-Text Congruence 0.67
2 1.05
Indecision and recency-weighted evidence integration in non-clinical and clinical settings 0.05
Attention on social media depends more on how you express yourself than on who you are 1.00

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