Marketing articles for Shanghai International Studies University (SISU), China

Time frame: 1 June 2025 - 30 May 2026

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Count: 3

Article ‘Count’ for Marketing.

Journal Count Share
2 1.28
Self-Shape Congruency in the Metaverse: How Avatar Geometry Modulates Emotional Engagement and Virtual Consumption 0.90
Virtual or Human Influencers as Endorsers? Behavioral and EEG Evidence of How Influencer Type Affects Purchase Intention of New Products 0.38
1 0.83
Neural Synchrony and Consumer Behavior: Predicting Friends’ Behavior in Real-World Social Networks 0.83

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