Marketing articles

Time frame: 1 June 2025 - 30 May 2026

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Count: 87

Article ‘Count’ for Marketing.

Journal Count
2
When Product Markets Become Collective Traps: The Case of Social Media
Nested Bundling
1
Trends in Nonresearch Industry Payments to Emergency Physicians Between 2016 and 2023
2
The agency of programs: Santander Work Café's new retail banking as a profitable relational network
Rural versus urban living: Gens Y and Z in Slovakia
17
From FoMO to learning: How social media characteristics drive explorative and exploitative use and foster sustainable social relationships in micro-learning activities
Disclosing vulnerability on social media: Effects on perceived authenticity and interpersonal attraction
Rethinking targeting strategies for SMEs: How artificial intelligence and audience breadth drive advertising performance
Does algorithmic recommendation complement or substitute advertising and influencers? Consumer attitudes toward recommendation information and the formation of purchase intentions
Does non-humanlike avatar more attractive? The impacts of avatar types on metaverse satisfaction and participation
From efficiency to immersion: understanding generational differences in avatar interactions
When online review is not enough? Adoption of cryptocurrencies through the lenses of NCA and fsQCA
Image memorability predicts social media virality and externally-associated commenting
Beauty vs. Vibe: Deconstructing visual appeal in online dating with large multimodal models
Self-Shape Congruency in the Metaverse: How Avatar Geometry Modulates Emotional Engagement and Virtual Consumption
Is the metaverse failing? An exploratory study of self-employed artists and their resistance to NFTs
From Pixels to Action: Virtual Influencers Promoting Pro-Environmental Behavior through Anthropomorphism, Credibility, and Strategic Messaging
Virtual or Human Influencers as Endorsers? Behavioral and EEG Evidence of How Influencer Type Affects Purchase Intention of New Products
From Similarity to Multiplicity: Avatar Multi-Persona Tendencies and Cognitive Responses in the Metaverse
Virtual reality versus classic presentations of mass media campaigns: Effectiveness and psychological mechanisms using the example of environmental protection
Diamonds are a TikTokers’ best friend: Unwrapping the motivations behind UK gifting on TikTok Live
User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram
3
Agent-based analysis of electricity contract switching considering multi-dimensional consumer satisfaction and social influence
Exploring the determinants of power battery recycling intention of electric vehicle owners in China: Environmental knowledge as a moderator
Decoding Dissatisfaction Drivers and Sentiment Trends in BEV Demand: An Integrated LDA and Deep Learning Analysis
24
Towards sustainable consumption? Professional discourses and institutional material arrangements
The impact of life satisfaction, environmental attitudes, attitudes towards climate change, clothing, and plastic reduction tools on reduction behaviour in the European Union countries
Communicating cleaner production: When AI or human creativity enables more effective green advertising
Exploring UK consumer perceptions and willingness to adopt alternative wine packaging
The role of social influence in shaping consumer preferences for plant-based meat
Perceived greenwashing: where does scepticism come from?
Sufficiency across organizational boundaries: A social practice theory analysis of employee work-life interventions
From vouchers to infrastructure: Rethinking policy for repair in the circular economy
How long do consumer electronics last in Canada?
A moderated mediation model of sustainable fashion purchase
Can Digital Product Passports become the next-generation eco-label? Analyzing consumer preferences for labeling using Digital Product Passports
Does Eco-labeling boost sales? Comparing environmental product declaration and low-carbon product certification
From signals to actions: Understanding sustainable fashion consumption through a multisource signalling mechanism—evidence from China
Does Indian consumers' concern towards sustainable development goals enhance recycled product purchase behavior? An empirical investigation
Digital platforms for food waste reduction: The promise and pitfalls of food sharing apps
How green brand image drives sustainable fashion choices: The role of green WOM and counter-knowledge among Moroccan youth
The price of sustainability: Consumer preferences for natural fibres over polyester
The effect of matching recommender types with message intervention on organic food purchase intention
Dimensions underlying public perceptions and misperceptions of food's environmental impact
Fashion, fast or slow? Effects of binary and graded eco-labels on sustainable clothing purchases
Circular economy in practice: The influence of second-hand stores on used electronics consumption in Japan and Germany
Psychological and situational determinants shaping consumers' intention to purchase eco-friendly personal care products: PLS-SEM and fsQCA insights
Mapping opportunities for a neighborhood-scale sharing economy: A geospatial methodological framework focused on household products
Uncovering heterogeneous effects of message framing to promote reusable cup use: A causal forest approach
3
The economics of “Buy Now, Pay Later”: A merchant’s perspective
Payments and privacy in the digital economy
The return of return dominance: Decomposing the cross-section of prices
1
Neural Synchrony and Consumer Behavior: Predicting Friends’ Behavior in Real-World Social Networks
1
Industry promotion of oncology drugs with accelerated approval that failed confirmatory trials
17
Why Do Product Prices Affect Review Ratings? Evidence from a Japanese Online Travel Agency
Tweeting for Money: Social Media and Mutual Fund Flows
Managerial Prosocial Preferences and Guilt as an Emotional Barrier to Exit Decisions
Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches
Consider or Choose? The Role and Power of Consideration Sets
Value Premium and Equity Term Structures of Value and Growth Firms
Bad-Drug Ads or Killer Ads: The Effects of Drug Injury Advertising on Public Health
“Be the Buyer”—Leveraging the Wisdom of the Crowd in E-Commerce Assortment Planning
Measuring Probabilistic Risk Attitudes
The Bright Side of Lower Quality: Evidence from Restaurant Exploration
A Modeling Framework for Tipping in the Presence of a Social Norm
Trade-Offs in Leveraging External Data Capabilities: Evidence from a Field Experiment in an Online Search Market
Can Lower(ed) Expert Opinions Lead to Better Consumer Ratings?: The Case of Michelin Stars
Monetizing Platforms: An Empirical Analysis of Supply and Demand Responses to Entry Costs in Two-Sided Markets
The Asymmetric Effects of Posting an Online Review on Future Spending and the Dark Side of Solicitations
Content Provision on UGC Platforms
Privacy and Polarization: An Inference-Based Framework
2
Meta-analyses on charitable giving clarify evidence for empathic and effective altruism
Feedback-induced attitudinal changes in risk preferences
2
Indecision and recency-weighted evidence integration in non-clinical and clinical settings
Attention on social media depends more on how you express yourself than on who you are
1
Industry Financial Relationships of Presenters at the American Academy of Ophthalmology Annual Meeting with an Emphasis on Consultants
3
Learning reinforces curiosity for related information
Experimental manipulation of ecological and cognitive conditions produces the entire conformity–diversity spectrum in a single species
How culturally wise psychological interventions can help reduce poverty
1
Brain Mechanisms across the Spectrum of Engagement in Football Fans: A Functional Neuroimaging Study.
1
Compensating for limited private living space through outsourcing of activities? Panel data analysis of the link between living space and spatial behaviour
6
Attention Utility: Evidence from Individual Investors
Markups Across Space and Time
Melons as Lemons: Asymmetric Information, Consumer Learning and Seller Reputation
How Do Digital Advertising Auctions Impact Product Prices?
No Free Lunch? Welfare Analysis of Firms Selling Through Expert Intermediaries
Complexity and Satisficing: Theory with Evidence from Chess

Numerical information only (in the tables above) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International.